It has been a long time since brochures have gone out of fashion. But these days, they are one of the best ways to get your message across and make some sales. Major problem though, how do you make sure that your brochure will leave an impression on everyone it touches? It’s not enough to just print them off anymore — you need to add in some design elements that can set yours apart from the rest. Here are 10 tips on how to make your brochure designs irresistible!
1. Give It A Makeover.
If your brochure is looking a bit out of shape, then it’s time for a makeover. Maybe you can print off some new inserts to bring the design up to date and add in some fresh content. Or maybe you need to completely redesign the whole thing from scratch with something modern and sleek. Either way, your brochure will be ready to work its magic in no time.
2. Simple But Effective.
The best brochures are the ones that give you all of the necessary information, but do it in a simple and effective way. Don’t include too much information on your pages if possible — provide something that is easy to read for your reader.
3. Make It Easy To Read.
While having a simple and effective brochure is important, it’s also quite useful if the one you make is easy to read as well. You don’t want any design elements that will distract from the content inside of it — keep everything looking neat and tidy! Let people focus on what you have to say.
4. The Right Fonts And Colors.
The right font and color can make a huge difference in your brochure design. Make sure that the font is easy to read and include some more interesting fonts if possible just to mix things up a little bit. Try out lots of different colors — it’s easier than you think to create a cohesive look with multiple colors.
5. Short Borders Instead Of Long Pages.
At the end of the day, your brochure has only one purpose — getting people interested in what you have to say. You can do that by limiting your pages to short borders instead of allowing for long pages that are hard to get through. No one wants to be bored by your brochure, so consider keeping your content short and sweet.
6. Add Images And Bullet Points.
Brochures need images and bullet points more than anything else. These elements can make what would normally be hard-to-read text much easier for people to follow along with the information you are providing. Just make sure that you keep everything looking neat and tidy so that your reader isn’t distracted from the content.
7. Add Some Flair.
Include some flair with your brochure design to really set it apart from all of the rest. Consider adding a unique design element to each page or including a pull quote on every page that will really catch your reader’s eye.
8. Use A Memorable Tagline On The Front.
Your brochure can be more memorable if you have a tagline that uses the word “you” on the front page. This will make people more interested by keeping it personal and focused on them. Keep the rest of your brochure content focused on a specific message or topic.
9. Limit Your Content To A Single Topic.
It’s tempting to try and make your brochure design include all of the things you want to say about your home/project/service, but that can be counter productive in the end. Keep your content limited to just one main topic so that your reader doesn’t get confused by trying to read about multiple topics.
10. Make Sure It Looks Good On Everything.
You want people to see the brochure no matter what size or shape it might be, so make sure that your design will look good on anything from a big billboard to a small phone screen. It’s important to consider if your brochure is going to be distributed around town.
BONUS: Venngage
Venngage is an online brochure maker that provides various brochure templates for everyone to use. To give you an example, here are some brochure examples from their website.
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The best brochures are the ones that give you all of the necessary information, but do it in a simple and effective way. They don’t include too much information on your pages if possible — provide something that is easy to read for your reader. The right font and color can make a huge difference in your design; make sure that they are easy to read and use some more interesting fonts just to mix things up! Keep content limited to one topic so readers aren’t confused by trying to read about multiple topics. It’s important to consider what size or shape your brochure will be used at before designing because you want people to see the designs no matter how small their phone screen may be.
If you’re still intimidated by making brochures on your own, fear not. Venngage can guide you from start to finish. So start your journey and create your first ever brochure today!